Brief: To do a 360 degree campaign for any corporate company of your choice.
Synopsis: Decided to do the corporate identity for a Cafe that serves Customized Coffee from all over the world mixed with Indian Spices.
Process: Came up with the Brand Name, Tagline, Logo, Fonts, Colors.
Made Stationery, Coasters cum Loyalty Cards , Tissues, Menu Cards, Cups, Dress and Name Tags, Take Away Packaging, Carry Bags, Christmas Edition Carry Bags, Food and Pastry Carry Packets and Coffee Powder Packaging (in the manual spreads).
Also did Print and Web Advertising Campaigns.
Made a Corporate Manual for the Brand.
Below are the images from the presentation.
Papers Used: Textures: Chagall – Candido (130 and 260 GSM) for all the prints to give an overall warmth and comforting feel to the brand.